Heartland Programme

This is a first of its kind, a programme that was has been born as part of our 5 years of work in marginal rural areas in Central Italy, mainly in the Abruzzo region. It is now flowering into a programme we run in both the UK and in Italy. The idea came through buildng our own special yurt campsite in order to offer a new type of experience to suit the amazing wild nature and the mountain range of the Majella, working with volunteers from all over the world, and hosting transformational events helping people to come into a deeper contact with themselves whilst in nature.

Over those years of experimentation we have learnt a lot, but what we woke up to more than all, is the case for a sustainable link between the land and the people, having seen that these mountain rural regions of Italy needed a lot of help because they have been massively abandoned, and our own brand of social innovation in the glamping industry could be that help.

All projects start with a vision and we work with people to clarify and deepen that vision and then help them to locate a suitable property.  We partner with people to make new ventures, and tailor new sites into being, that’s where our true passion is, the making of dreams, creating a type of new experience in the tourism industry that is no longer tourism, it’s a life changing event, it’s in the food, or the tent. It’s in the special atmosphere, it’s in a themed campsite. Uniting the place and its tradition with its lost farming roots and its foods, building the campsite around a circular plan that brings visitors together. 

This programme focuses on a link between small scale farming and sustainable tourism, something that we have found a lot of in Italy, and so it’s also is a wedding of sorts of the best of these two amazing countries, the amazing landscape and farming roots of Italy and a wealth of social and small scale business innovation from the UK.

We never dreamt that we will be finding our campsite clients property, or that we will be developing their sites from the ground up, or dealing with planning. We never thought that estate agents will be coming to us for help to find new owners, but now all of a sudden this has all taken place, yet amidst it all we have a simple focus, to try and bring us all back into a contact with the simple truths, the touch of earth, and the foods that give us well being, the traditions and the history of places.

I guess like any sort of business or profession one day you wake up and you realise that you are the best in what you do. And so this programme is a culmination of all of our passion and experience, of the best in tent making, and business planning, the fruit of 20 years of working with people on inner growth – everything in one. We work with over 100 campsites in the UK, and that has given us a wealth of knowledge of what works and what doesn’t, but it also put us in a unique position to help steer people into a new direction.  

Check out www.spiritsheartlandofintent.com to see more about what we do In Italy or Contact us directly to talk about your plans for a special Glamping property.