Tag Archives: rural regeneration

Heartland in the News

More and more people are interested in Heartland and our Sustainable Tourism project in Abruzzo, Central Italy – enough that Heartland has been featured in 2 of the UK’s biggest Glamping magazines.

The first was the June/July edition of Open Air Business Magazine. See page 22.

Digital Issues

The next was the September edition of the International Glamping Business Magazine, which coincided with the Glamping Show, an annual event for the Glamping Industry in the UK. It runs a whole feature on Glamping in Italy and we are on page 21 – and strangely there is a story of some other people who came from the UK to Abruzzo to start a glamping project.

Ready for the media…

Ancient Seed in neo-integration

There is a small slow revolution happening in Central Italy, you haven’t heard of it because it isnt spoken of loudly, but its happening …….

In Italy all the subjects of Glamping and organic farming and slow nature walks are less developed, but where they do take place the approach is very different, its deeper, its like people have gone all the way back to an old life that still lingers in small village communities, villages that still hold their cultural identity and history, something which is becoming hard to find now in the countryside in the UK, not to say our villages arent special they are, its the link with the past that is lost.

Because of our work in sustainable tourism in the central Italian region of Abruzzo, we have little by little, been exposed to a host of small eco projects,  always started by young people that have gone back to the land, and started farming the old way, usually with a twist, there is a wealth of ancient grain, cereal, fruit and vegetable varieties that are being harvested and preserved by these  projects, from tomatoes to cucumbers, apples, melons, but above all in Italy, its the ancient wheat, the secret indigent in speciality pasta, some of which is almost gulten free, and if you have heard of people with wheat intolerance going to Italy and eating pasta and noticing that for some strange reason they can digest it….. well there is a reason.

We have made some efforts with the Heartland Association, to get all those projects unified and create some sort of net, a net that can share and offer some sort of alternative, obviously our main focus is sustainable tourism, but its there in Central Italy that a small revolution is taking place, its not Glamping, its going back to the nature of two generations ago, and its there where the old and the new are coming together in a way we believe is more wholesome, no longer camping in nature is just a chic experience, its a whole way of travel into the past, into meaning and health, into foods we forgot existed. 

Having this window opened to us through our work in tent making, we felt that we need to help share it with others, especially now, as the UK is looking to be disconnecting itself from the Mainland of Europe, there is an option we must not neglect, and possibly one worth considering before (and if) the gates are closing, is that on the mainland and especially in the southern and central countries of Europe one, one can still reach back in time and develop a new way to socially innovate in marginalised rural areas. 

I dont want to put people back home off, there is much scope of this in the UK too, and actually we who have been responsible for the glamping industry taking such an important place in countryside development, should have been a little more responsible, so yes often things did go hand in hand and organic farming and country life did get enmeshed with the this new way of camping.

But im afraid the biggest problem is that in the UK, rural identity has been mainly lost, and so the old way of farming, the culture of place can no longer be integrated as equal parts with camping in nature, and so we focus more and more on new ways and new styles to spoil ourselves in the outdoors, which is nice of course, but to me seems a little lacking. 

This blog post is already quite long, but we havent even reached its main topic, and that is Ancient grains, hope you manage to keep on, we are almost there.

The vision we are trying to develop is where sustainable tourism is based on taking people into rural areas, developing a system of slow ventures into wildest nature, inner work, personal transformation, and all taking place in the framework of small scale organic farming based on local culture and most importantly local food, its food that can heal, its been cultivated by nature for us in an unbroken chain of the love of man and his surroundings, the toil of his soil and the mountains, the wealth of health these older food verities offer us is a link, and together with the cultural aspect of living in nature, one thats still holds in Italy undisturbed, you can reach back in time to pre-Roman inhabitants of the land, and thats the experience we want to develop, to take us all back into that primal connection that was lost.

So…. on our site in Abruzzo, we have been cultivating ancient grains, other have gone into this in more detail so here is a link to read further, most of these grain verities have been grown in the mountain regions of Abruzzo for over 1000 years, Solina (grano tenero) and Senatore Cappeli (grano duro) and others, those are wheats that have not been modified so heavily, and of course spelt the mother of wheat, it seems like what is the big deal, but you wait until you eat a plate of fresh Solina pasta, when you eat organic spelt whole grain cooked like rice, when your body accepts the right levels of gluten, and isnt poisoned by herbicide, its amazing to see our small whet field shining like gold next to the modern wheat fields of the neighbours, one of which we knew was sprayed with herbicides and is literally brown, and that should tell the whole story. 

So this year having grown all of those from seed on our site, Its amazing to observe this integration with the old and the new, and I feel sorry that we have lost the chance to have the same in the glamping industry in the UK, the Vision we should offer to clients coming to nature is of slow walks, of local foods, but more than all we should be able to bring back the foods that have kept us healthy, and the culture that has made us rich, those should be key elements I think in going on holiday in a sustainable tourism destination, I feel that as we are developing the concept from the ground up in Italy, we have a chance to make it slightly different, and I hope it will be more integrated.